Social media management involves creating a social media strategy that aligns with the overall goals and objectives of a business or individual. This includes identifying target audiences, creating content that resonates with them, and selecting the appropriate social media channels to reach them.
It also involves scheduling and posting content at optimal times to ensure maximum engagement with the audience. Also monitoring social media channels for mentions and comments, responding to queries, and engaging with followers helps build a strong online community and fosters brand loyalty.
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